The Jubilee Alliance campaign secretariat has in the last month proved to be better organized in terms of well managed on-line presence. In the last one week creative juices seems to be emanating more from this coalition which seems to have put their all on winning this elections.
The other notable observations are that this campaign seems to have an appreciation of design thinking. This alliance was the first to incorporate the voting sticker to their posters.
|Crafted campaign with element of civic education|
In the country side the campaign has come up with clear targeted billboards such as this one below which targets votes in agricultural production areas.
|Billboards in Agricultural heartland of Kenya|